Escape the 9 – 5. Do what you love. Spend your days on FL Studio creating music. And get paid, even while you sleep. But does that just sound like an impossible dream?
I’m not going to tell you it will happen overnight, that goes without saying. What I am going to tell you are the top 10 creative ways to promote your music and how you can actually make money in the process.
1. Sell your Mixes on Stock Music Sites
Once you’ve created music on FL Studio, you can turn it into passive income by selling it on a stock music website. Think about it, every YouTube video, movie trailer and video game needs music to underscore it. Why can’t that be your music? Elliot Middleton started his career producing stock music and is now creating entire soundtracks for films. Being successful on stock music sites really just comes down to creating the right songs and using the right keywords to describe them.
2. Start a Blog
I’m telling you - this is one of the most lucrative ways to promote your mixes. Obviously, you’ll sell your songs and share content about what you’re currently working on. But what you really need to do is create an entire platform and talk about other artists and events within your genre. Not only will these topics generate more content to put out for your audience but linking to other websites will also help you to rank better on Google (again, you’ll want to learn a little SEO). Establish yourself as both an artist and an expert in your industry and your fan base will grow.
3. Build Your Email List
This goes hand in hand with starting a blog. Use a ‘lead magnet’ by offering a free song in exchange for readers subscribing to your email list. Once you do that, you can send these subscribers to your blog with email blasts every single time you drop a new FL Studio mix on your website – and if your music is good, generate loyal fans while you’re at it!
4. Sell Your Songs on Freelance Websites
I can’t count how many artists I’ve seen promoting their FL Studio beats on websites like Fiverr and Upwork. The key to success is working for a little cheaper first to get momentum going and earn positive reviews. Be sure to post your gigs all over social media and encourage your friends to share as well. For a more in-depth tutorial, check out my post ‘Using Fiverr to Grow Your Music Career.’
5. Build Networks with ‘Mavens’
What if your music could be heard by more people in your niche? Don’t waste time trying to connect with famous artists you look up to. Instead, network with ‘mavens.’ These people are music industry experts, like podcasters or playlist curators, who share new underrated music with their following. Start building trust by reaching out to them on social media. Utilize their audience to help grow your own!
6. License your Work
Register your music with a PRO (Public Rights Organization) of your choice. Essentially, you’ll be copyrighting your work and making it available for public use. Every time your music gets played, the PRO website will ensure you’re paid for the usage of your work. The catch here is you can only register your music with one website. Check out this comprehensive list of PRO websites for more information.
7. Join Discovery Sites
How often do you get bored with your own music library? You can reach millions by promoting your music on these top discovery sites. Utilize these platforms to help people discover your content and share it with their friends.
8. Teach Music Production
This is not a quick way to promote your music, but you can make some serious money in the process. E-Learning is now a trillion-dollar industry and teaching people how to produce music is extremely lucrative. Niche down by teaching students to specifically produce using FL Studio. Whether you start on YouTube, Udemy or Teachable, you can share your songs while teaching people to create their own. Promote your services on your blog and email blasts I mentioned earlier.
9. Sell Your FL Studio Beats Online
You have good beats, now you just need a platform to sell them online. Websites like Beatstars will help you do this. Unlike other websites, it’s totally free and you can start selling in minutes. And the best part? 100% of your profits go to you.
10. Sell Other Producers’ Beats
I know how counterintuitive this sounds but building a team of beat makers can actually be a huge benefit to you. Not only will you be providing your customers with a constant flow of material, but you’ll build a solid team with other producers. Together you can increase your marketing duties and reach a much larger audience than if you work alone. It’s a win-win for everybody!
Gone are the days where you need to hire someone else to promote your music. In this digital age, the opportunities to make money by promoting your own songs are endless. Drop a comment below and share your strategy on how you promote your own music.
Written by Kaeli