So you have probably seen or heard about websites that promise you plays, views, likes, or subscribers for a price. The truth is that the industry is over-saturated, so you might be wondering how ? Why is something as simple as purchasing views, likes, or twitter followers in such demand from the masses but another service such as writing ideas for YouTubers aren't.
The truth is that it is possible that YouTubers do have ideas made or written for them. Think music industry, or film industry. Some people might get upset that their favorite artist doesn't write their own music or more like call you a liar but it's true. When you're performing on stage for millions, have endorsement deals, and starring in everything from interviews to hollywood, it can be hard to have time to come up with incredible ideas.
I'm not saying I endorse any of the ghostwriting that's prevalent in the music industry. In my opinion, it's terrible and ghostwriting limits the creative process coming out from music. Surely plenty of you agree the music nowadays has gotten worse. But just like the music industry, the internet industry is riled with deceptive tactics from falsehood and manipulation of numbers to undercutting one's success.
25% of videos 1,000 views
YouTube is no different. It should be no surprise that YouTubers will do whatever it takes to make it to the top. Sometimes risk have to be taken, and many of the users might agree that YouTube usually doesn't promote the smaller channels. But see the problem is that YouTube is owned by Google, and therefore the service is put into place so that it can benefit the shareholders of the company. So on one hand, it's completely understandable that a company would put profits over the interest of the people, but at the same time this doesn't mean it's right. Is it possible to do both though?
That's a question you can answer yourself, so it's inevitable that the video sharing website does not really promote the individual. When you go to the home page of YouTube, it seems as if YouTubers aren't even on the front page! That's taking away from the value of the site that it once used to be. Still this isn't a blog to mope about the past, as there's plenty of that elsewhere, all I'm saying is that it's these circumstances which drive the individual users to doing anything and everything possible to get their name out there which in some cases leads to purchasing thousands of views and likes.
I mean, the fact that only 25% of videos get 1,000 views is enough to be discouraging, but honestly it's not that surprising when you consider the fact that most videos you will find on the tube really aren't that great. And yes, I'm somewhat of a hypocrite as I've not put out blockbusters or anything crazy but still it's that emotion that triumphs over our technology. A wise photographer once said "amateurs worry about gear, professionals worry money, masters worry about light, I just take pictures"
Success From Viral Content
What this quote means is that even if you happen to pickup a bunch of views, it doesn't mean nothing if you aren't getting organic value out of it. Because think about it, a regular person might see someone else with a cat video that has a million views and say to themselves, "oh look at that, I can do that too!" And you see, this is just the monkey see, monkey do quote repeating itself. So just because someone else has his or her video on cats does that mean you're going to get loving fans and followers as well?
That makes no sense. It's pretty gullible to have that mindset, yet many of us fall for this because it's human nature. We always seem to view the end results without truly questioning the backend of the success or how the result came to be. You don't know anything about the uploader! Let alone if they spent hours practicing to record it, or actually spend plenty of time with their pets and the video just happened to be something they love that they wanted to share. Nowadays, people will try to formulate their videos to go viral which usually doesn't end up the way they would like it to.
Differ From The Competition
And back to the quote from Vernon Trent, if you honestly are looking at what the next man got or what type of gear/numbers/success the other person has you should genuinely take a look in the mirror and find who you are as a person. I'm saying this because it reminds me of a time when I was reading articles on how to get more subscribers and build a following and I saw one time a comment that a person wrote on a video where they said, "Heck I was looking at other videos and I saw what my competition looked like. Out of all things, the video was a low quality webcam recording of a man with his pajamas and his puppy."
Views As a Form of Clickbait
Now look, if you go back some time and rewind the clock a little, YouTube was never on some HD ultra-sonic quality that had the entire world watching. When it first started, the site's founders barely knew what it would become. So just because you might see a bad video to you, that doesn't mean other people don't find it good. And now here comes the final verdict for all you humble readers....
My thoughts on buying metrics; ex. views, shares, likes, etc. It can be a form of marketing, but like all content, if you want to be successful you have to have an appeal to people. Because you see, marketing to products is like mastering and mixing to music. It can take your audience from ten thousand to an audience of a hundred thousand. So I don't think it's bad, honestly, as long as it's done in moderation. Some music needs to be mastered loud, others not so much. Whatever the case, those view-buying companies are here to stay as long as humans will continue to focus on vanity-like metrics. That is all for today, please share my friend and I'm off to a good night's rest ~
more About me
Hi, I'm Kevin! I started Palma Entertainment as an ongoing mission to inspire creatives like you to pursue their goals! Here I give you my unfiltered opinions about everything & 100% real.