With time and patience, you’ll become an overnight music success, right?
It’s 2019, and it’s harder than ever to make a living with a professional music career. Don’t be that struggling artist just waiting around, hoping to get discovered. Take matters into your own hands and be the pioneer of your own independent music career. It’s time to start building a name for yourself.
Are you ready to get started? Follow my complete guide to building a music empire using only social media.
An Artist's Complete Guide to Building A Music Empire Using Only Social Media
Build Your Music Empire with Branding
A strong social media presence is, without a doubt, the best way to build your music empire. Don’t make the mistake of just pumping out music and hoping someone will take notice; create a brand that sells a lifestyle.
Focus on consistently showcasing your brand across a variety of social platforms. What is the best way to build this brand? Start by outsourcing from websites like Fiverr to grow your music career.
Ask yourself how you want to be remembered? Why are you doing this? What makes you unique in this oversaturated industry? For branding motivation, find out what Jay-Z can teach you about building a brand. Remember to make powerful choices and you will yield powerful results.
Instagram is no longer just a platform for posting beautiful imagery – it’s a marketing tool to jumpstart your music career. If you’re not leveraging its 1 billion active users each month, then you’re missing out on a huge audience.
What can you do when you don’t have your own huge audience to promote your content to? Utilize someone else’s audience of course! Leveraging another artist’s fan base to help you grow your own following.
You can make friends with an artist that has a huge following in your niche and ask them for a favor. This may take some time. Alternatively, you can exchange shout outs with another emerging artist. You can grow your audience over time and get double the followers by working together. Keep in mind that this does take a little bit of networking.
If you want to skip the networking hassle, try paid influencer marketing. For about $20, an influencer will give you a shout out on their profile or story. Ask them to hype up your latest track and link it back to your page. This is the quickest way to grow your own following because influencers are already established in the industry. This gives you instant credibility.
Remember to always put out regular, valuable content before ever paying for advertising. There’s no sense in paying to attract new fans to an empty page.
Offer Free Music for Instagram Stories
This is a great trick to gain new followers and get your music heard. You’ll want to find users with a large following, with upwards of 100,000 followers. Then try sending them a message like this:
“Hi [account name], I’m an artist and one of my tracks is really taking off. Let me know if you’d like to use it in one of your Instagram stories at no cost to you.”
Then just forward your hot new track to the email address they give you. Just be sure to ask that they tag your account in their story, so viewers know where to find you.
Consistency is Key to Building Your Music Empire
Be Consistent Across All Social Platforms
Consistency is absolutely key when it comes to building your music empire. Keep a consistent name across all of your social platforms so your fans can easily find you. Make sure it’s something easy to remember – and easy to spell.
Keep the same images and content across all of your platforms. Each platform will allow you to reach a different audience, but you’ll want to keep the same overall brand message.
Create Your Daily System
Rob Level said it best – “without putting the work in, you’re not going to grow.” Come up with a system, put in the effort every day and stick with it. Make it a habit to DM 5-10 new people each day. Spend time liking 10-100 photos and commenting on 10-20 photos a day. Every. Single. Day. Your music and your social accounts will never be discovered if you’re not actively engaging with other users.
Promote Your Music on Facebook
Create A Cover Video
This new Facebook feature is a game changer! Showcase your latest song by creating and uploading a cover video to your profile. This will give new fans a taste of what your music is all about.
Host a Giveaway or Contest
What better way to engage your followers and attract new fans than by hosting a giveaway? Ask for people to subscribe to your social channels and share the contest with a friend to be entered into the giveaway. Pay for Facebook Ads to reach new followers. Hype up the contest over a few weeks, then announce the winner over Facebook Live.
The Mother of All Social Platforms: YouTube
YouTube is a hub for up-and-coming artists. With YouTube making up over ONE THIRD of all the people on the internet, it’s really not difficult to get exposure here. You just need a targeted marketing plan to promote your music on YouTube.
Paid YouTube Marketing
Facebook and Instagram ads are popular, but did you know that you pay for advertising on YouTube as well? Target your ads and direct your audience right to your music. And the best part? You don’t pay unless you get results. This means people have to either click through your ad or watch the entire video. Start by setting up your Google AdWords account and creating a video campaign. Click here to find out how.
Link Back to Your Music
All of your other social profiles should link back to your YouTube channel or your website, where fans can hear your music. Share all of your latest YouTube videos on Facebook, Instagram and every other social platform you use.
Don’t Pretend Like You’ve Already Made It
The worst mistake is pretending to already be established in the music industry – if you are in fact, not yet established. Trust me, people will sense this is lie from a mile away. They are much more likely to support you if you portray yourself as a new emerging artist. Fans want to feel involved, like they’re contributing to your success. Use this to your advantage and always stay real.
Now Go Build Your Social Media Music Empire
Remember, nobody succeeds without hard work. Building your music empire is not going to happen overnight, but social media makes it totally possible with patience and consistency. Keep at it, engage your followers and keep producing great music.
If you liked this article, be sure to subscribe to my blog for more tips on building your music empire. Written by Kaeli, visit more of her stuff here!